The art of marketing has taken an interesting path in the past five or ten years. Whereas “Do you have a website?” was a popular question for business owners, the additional follow-up question is now, “Do you have a blog or plan to have one?”
Blogging: Your Next SEO Strategy
For every business that seeks to have a more authoritative online presence in its target niche, having a blog is a great natural next-step for your SEO strategy after launching a responsive, user-friendly website. To explain, here are 5 reasons why you need a blog to improve your website’s ranking, performance, and traffic.
1. Increase Your Discoverability Online
When a search is submitted, the search engine crawler determines your page rank by scanning for words, terms and phrases that best fit the submitted query. They also look for relevancy of your content and your websites topic. Starting a blog on your business website gives you the opportunity to craft content that answers popular questions, covering targeting keyword phrases. Combining quality posts with quantity (the more the merrier), you are helping search engines to understand your position in the virtual world and send relevant traffic to your way.
2. Boost Your Domain Authority
There is a reason, or intent, behind every search query that is made. People are online because they are looking for something: answers to questions and solutions to problems. By offering original and high-quality blog posts with powerful SEO keywords and phrases, you are helping both search engine spiders and people to recognize you as a thought leader in the target niche. If people appreciate what you have to share, they will revisit and endorse your website. As a result, having a blog is a great way to establish your domain authority and recruit new fans.
3. Promote Link Building
In the virtual world, building quality and relevant links is very similar to getting endorsement or recommendation for a job. As you establish your online authority, more people are going to link to you and recommend you to others. Collecting lots of quality inbound links not only drives more traffic to your website, but also signals search engines like Google to improve your website’s ranking for its reliability and authority.
4. Encourage User Engagement
Search engines are not the only ones that love new content. Your visitors and other professionals in the field also enjoy reading fresh, frequently updated content. Having lots of activities — conversations, discussions and even debates — on your website confirms your authenticity and trustworthiness to search engine crawlers. As Search Engine Watch states, “Google is a massive connections engine” that is always on a roll to discover new connections and rank brands that display a high level of trust and relevance to search queries.
5. Spark Social Conversations
In order to attract attention on social media platforms, you’ll need to share something that is unique, interesting and valuable. Your blog posts are great tools to leverage attention and drive traffic back to your website. When this happens, search engines will recognize the value of your content and service and reward you with a better page rank.
“Content is King!” is an undeniable reality, especially when your SEO strategies is seamlessly embedded in your blog posts. Are you starting a blog to advance your ranking and online presence? Let us know in the comments below!