“Looking to take our web presence to the next level, Two Legit produced a mobile friendly website that we are excited to send people to, and we are getting new clients every week.”
“Our launch partner on day one, they handled our membership site, Ecommerce, YouTube marketing, promo videos, and more. We now have 1000 customers, and business is truly booming!”
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Think of us as the online marketing arm of your business. We take our client’s projects as serious as our very own, and strive to let you focus on your business, while we handle the heavy lifting with your website and online marketing.
We take the time to get to know your business goals, and put together a plan of action to expand your brands digital footprint. Whether it’s focusing on driving sales and leads, or brand exposure and customer service, we establish a custom, strategic game plan.
Today creating a responsive, mobile-friendly website that automatically resizes across all devices is essential for your users. With upwards of 50% of traffic coming from mobile devices, and mobile eCommerce skyrocketing, your conversion rate depends upon user experience. Two Legit's responsive design services make it easy for your customers to find what they need, and fast.
Communicating with customers today means utilizing social media to its fullest potential. We offer both full service campaigns for social media management, or consulting to provide you with the best practices managing your own. We are here to help transform your social media presence into a powerful resource for customer engagement.
We build our e-commerce solutions across several of the most popular platforms, Business Catalyst Magento, Shopify, and more. Open an online store, accept recurring payments, or start up a membership site to bring revenue 24/7. Offer popular payments options such as PayPal, Visa, MasterCard, AMEX, and more. All sites are secured using SSL encryption to make sure your customer's information is secure, always.
Frustrated with using one of the open source options out there, the owner of Lalas Cuts turned to us to redesign her site, as well as make it mobile friendly. We created a custom design, complete with blog, email marketing, and CMS for easy updating.
In addition to excellent customer service, we provide ongoing training and education through our blog, email support system, and social networks. Experience the Two Legit difference for yourself and see why unparalleled customer support is vital for your ongoing online presence.
Mobile payments for online purchases are projected to increase six-fold in coming years, and if you aren’t selling online, you’re missing out. Whether you’re looking to sell just a small selection of products or if you need a robust shopping experience to support your customers, we can help.
Whether you're looking to increase brand awareness or increase revenue, our services are tailored to your goals. We know how important cash flow is when running a business, so we offer a flexible approach to our pricing and offerings. Starting with a low monthly minimum, we customize our plans based on your needs. Let's talk, no commitment required. Just honest advice on what's best for your business. Schedule a Strategy Session here.
At Two Legit, we like to give you the keys to the car. That’s why all of our sites come with a built-in Content Management System (CMS), allowing you to make minor updates when you want, as often as you want. Power to the people, indeed.
Attracting users to your site on a regular basis is crucial to your success. We believe in creating high-quality, relevant content. But content marketing is more than just blog posts; it requires visual design elements as well. Infographics, how-to’s, original photos, entertaining and informative videos, are all part of a well-rounded content mix.
The old school tactic of email marketing is still one of the hottest ways to drive traffic and engagement. Use it to build your brand, boost sales, and share exciting news. We create a custom newsletter for your brand, then choose between full service and we’ll do all the heavy lifting, or go with self-service and send out at your leisure.
There’s an ancient marketing proverb… “If you can’t measure it. You can’t manage it.” The best way to know whether your efforts are working is to set some benchmarks, goals, and monitoring your analytics along the way. At Two legit, we believe in not just claiming that our changes are making a positive difference, but tracking it too.
Anyone running a business online has most likely heard of SEO, but have you heard of content marketing? It’s one of the absolute best ways to get potential customers to your website, and you do it by having relevant, engaging content for your visitors to consume.
Whatever the reason, a lot of businesses haven’t invested the time in a content marketing plan, and they’re sacrificing traffic. They might be relying on word-of-mouth and referrals to drive business their way, but at some point that will be exhausted. Here are the basics of what content marketing is and how you can increase your web traffic with a simple plan.
Back in 1996, Bill Gates proclaimed that “content is king” on the internet. In the time it took him to say that sentence, he probably made about $15 million, so he knew what he was talking about. Content is, simply, all this stuff on the internet that people read, listen to, or watch. It’s blog posts, long form articles, vlogs, podcasts, etc.
A content marketing strategy is made up of several parts. First, there’s providing your site’s visitors with great content. If you’re running an e-business, your blog could keep people updated about your latest releases, or explain developments in your industry.
Once you start creating content, there are some more parts to your strategy. You should have a social media presence to promote the original content you will be creating, in addition to your email list and website blog.
You’re in your industry because you know it inside-out, and it’s your passion. Somewhere, someone with a computer is asking a question to which you know the answer. Your content is going to get them to your site through inbound marketing.
Traditional marketing is outbound—like a TV ad or a flyer stuck under a windshield wiper, money is spent to make it and it’s sent out into the world. On the internet, marketing is inbound—someone enters a search query into Google, and if Google decides that your site is of a high quality and matches their search, it sends them to you.
Once they’re on your site, and they like what they see and trust you, then you can turn convert them from a visitor into a customer.
Though Google’s decision-making algorithms aren’t transparent, there’s evidence that they’re moving away from strictly keywords (SEO) to something more content-quality based. This means that content will only be more important in the future.
What this means is that simply relying on Google to find keywords on your site might not cut it soon. If you don’t have high quality content on your site, you’ll get ranked behind a business that does.
Furthermore, you won’t be the only one suffering—your fans will, too. For instance, if you don’t have a blog because you already have a facebook page, you're limiting yourself to where you can direct your social traffic.
Google doesn’t index facebook pages, so no one can search for a post and find it via a search engine. Second, there’s no way to link people directly to a facebook post, unlike the unique URL given to every blog post. Third, as you post new stuff, that post slowly gets shoved down your timeline until it’s basically impossible to find.
Give your content a home where it can live forever, so people can find it. Have you found success through a content marketing plan? Let us know in the comments below!
Are you looking to learn more about content marketing? Contact us for a no obligation consultation, and we’ll help you gain more clarity and focus regarding your digital strategy.
This week, Facebook announced a big expansion of their ad network. Now, any business that advertizes with Facebook is going to be seen not only on the site, but on third-party apps, too. This expansion just sweetens the deal for businesses wanting to get their word out, so it’s a great opportunity to look at what makes a social media ad campaign work. Here are 5 simple rules on how to use Facebook ads as effectively as possible:
Facebook ads aren’t meant to reach everybody, so pay close attention to targeting when identifying your ideal customers demographics and interests. Facebook users skim the site, so a Facebook ad isn’t like a TV commercial. Without targeting your ad first, it “will do nothing but get you a lot of clicks and waste a lot of money for the most part,” according to Business Insider.
Fortunately, Facebook offers 11 different filters for their ads. You can target your ad according to criteria like not only age and sex, but workplaces, education, interests and connections. It’s these latter bits of data, especially interests, that send your ad to the most interested people. A Facebook ad will only be as effective as its targeting, so take advantage of it.
Buying ads on Facebook is an investment like any other, so you’re going to want to see ROI. If you’re only trying to grow you number of followers, set benchmarks and have an idea how many likes you are trying to reach.
More likely you’re trying to drive sales. In this case, set up a unique landing page on your website for your Facebook campaign. After all, if someone sees a great-looking deal on Facebook and clicks it, they want to be taken to a page that answers all their questions, not to a homepage. Do a little work beforehand to make conversions easier.
Even though Facebook’s Audience Network gives your ads greater reach, you still have to vie for people’s attention on the internet. The ideal length of a Facebook post is 40 characters, so try to stick to that.
A 40 character post has 86% higher engagement than a longer post. Even an 80 character post has 66% engagement. After that, it tapers off steeply. It makes sense—after all, your ad has to compete with a lot of cat pictures.
Most of us are on Facebook for the same reasons—we like to keep up with our friends, stay connected with what’s going on, look at cool pictures, and generally just waste a little time.
The people you’re selling to are there for the same reasons, and that means playing by different rules than traditional ads. Since social media is image-heavy, make sure your ad has an eye catching picture or video. People also aren’t on Facebook for a hard-sell, so make your pitch less obtrusive. Avoid corporate slogans in favor of something more natural.
In this vein, make sure to keep a human voice. People are on Facebook to talk to their friends, not read ad copy, so let your prospective customers know there’s a person on the other end.
You’re paying good money for your ad, it may as well be something good.
Entice those people seeing your Facebook ad to click on it by offering a great deal—something time-sensitive or exclusive.
We suggest sending people to a unique landing page you set up. This will provide a direct way to measure the click-rate on your ad, and provide a page that makes buying easy.
These are 5 steps to a great Facebook marketing campaign. Advertising through social media is a relatively new medium, but it offers targeting like no other marketing platform. Have you had a positive experience marketing through social media? Let us know in the comments below!
Are you looking to start a Facebook marketing campaign? Contact us for a no obligation consultation, and we’ll help you gain more clarity and focus regarding your digital strategy.