“Looking to take our web presence to the next level, Two Legit produced a mobile friendly website that we are excited to send people to, and we are getting new clients every week.”
“Our launch partner on day one, they handled our membership site, Ecommerce, YouTube marketing, promo videos, and more. We now have 1000 customers, and business is truly booming!”
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Think of us as the online marketing arm of your business. We take our client’s projects as serious as our very own, and strive to let you focus on your business, while we handle the heavy lifting with your website and online marketing.
We take the time to get to know your business goals, and put together a plan of action to expand your brands digital footprint. Whether it’s focusing on driving sales and leads, or brand exposure and customer service, we establish a custom, strategic game plan.
Today creating a responsive, mobile-friendly website that automatically resizes across all devices is essential for your users. With upwards of 50% of traffic coming from mobile devices, and mobile eCommerce skyrocketing, your conversion rate depends upon user experience. Two Legit's responsive design services make it easy for your customers to find what they need, and fast.
Communicating with customers today means utilizing social media to its fullest potential. We offer both full service campaigns for social media management, or consulting to provide you with the best practices managing your own. We are here to help transform your social media presence into a powerful resource for customer engagement.
We build our e-commerce solutions across several of the most popular platforms, Business Catalyst Magento, Shopify, and more. Open an online store, accept recurring payments, or start up a membership site to bring revenue 24/7. Offer popular payments options such as PayPal, Visa, MasterCard, AMEX, and more. All sites are secured using SSL encryption to make sure your customer's information is secure, always.
Frustrated with using one of the open source options out there, the owner of Lalas Cuts turned to us to redesign her site, as well as make it mobile friendly. We created a custom design, complete with blog, email marketing, and CMS for easy updating.
In addition to excellent customer service, we provide ongoing training and education through our blog, email support system, and social networks. Experience the Two Legit difference for yourself and see why unparalleled customer support is vital for your ongoing online presence.
Mobile payments for online purchases are projected to increase six-fold in coming years, and if you aren’t selling online, you’re missing out. Whether you’re looking to sell just a small selection of products or if you need a robust shopping experience to support your customers, we can help.
Whether you're looking to create more jobs, increase revenue, or expand your brand, at the end of the day our services look to create more revenue. We also know how important cash flow is when running a business, so we offer a new approach to working with a professional web design agency. Starting with a low monthly minimum, we customize your payment structure around what your online priorities are. We make it easy to start working together, just get in touch here.
At Two Legit, we like to give you the keys to the car. That’s why all of our sites come with a built-in Content Management System (CMS), allowing you to make minor updates when you want, as often as you want. Power to the people, indeed.
Attracting users to your site on a regular basis is crucial to your success. We believe in creating high-quality, relevant content. But content marketing is more than just blog posts; it requires visual design elements as well. Infographics, how-to’s, original photos, entertaining and informative videos, are all part of a well-rounded content mix.
The old school tactic of email marketing is still one of the hottest ways to drive traffic and engagement. Use it to build your brand, boost sales, and share exciting news. We create a custom newsletter for your brand, then choose between full service and we’ll do all the heavy lifting, or go with self-service and send out at your leisure.
There’s an ancient marketing proverb… “If you can’t measure it. You can’t manage it.” The best way to know whether your efforts are working is to set some benchmarks, goals, and monitoring your analytics along the way. At Two legit, we believe in not just claiming that our changes are making a positive difference, but tracking it too.
When Lay’s recently announced their flavor finalists for its “Do Us a Flavor” campaign, many were shocked to see “Cappuccino” included. Since the announcement, these wild and strange potato chips have caused quite a buzz on the internet, especially on social media. While we're not quite sure if they're going to stick around, they have garnered their fair share of attention. But was this a foolish mistake or creative marketing ploy on Lay’s part?
Industry experts would argue that Lay's intended the exposure and took the marketing risk purposefully. In any case, the playful product has landed Lay's on everyone's lips, being mentioned as this season's bold brand. Your small business should take a few pointers from the Lay's playbook and try a bold campaign.
There is a trick to treading lightly when taking on a bold new persona or product. Implementing a marketing change-up will afford your company the opportunity to do four important things:
Get noticed. If you aren't moving forward, you are standing still and customers will forget you. In a world where we are constantly over stimulated by media and messages, that which is not immediate is often lost and forgotten. Escape the filter and stay relevant by throwing out something different.
If you always do what you have always done, your audience will file your brand in the back of their minds under "seen it" and move on. Inversely, companies who are trying something – even if that something flops – are in the consumer line of sight. Being noticed is step one in all marketing efforts.
Get shared. Whether your attempt at boldness is seen as epic or as an epic fail, it will be passed around. If your campaign or new product is run of the mill, people may still buy in but they won't be nearly as compelled to shroud their friends' newsfeeds with screenshots, links, and reviews. People like to feel like they are part of a movement – if you create a movement, the public will step in line. On the other hand, if your product or campaign is safe, you aren't moving at all.
Retarget. Bold new marketing efforts can completely change who you are reaching, which offers a whole new opportunity for lead generation, conversions, and cash. Consider the Old Spice brand. Everyone knows the Old Spice guy and his confidence and candor, but did you know that before him, Old Spice was, frankly, old? This brand of men's hygiene products was practically geriatric until someone had an amazing idea.
Sure, it was a risk. Old Spice didn't want to lose the trusted customers they already had by going young and fresh, but chances are they probably didn't. The products are still of great quality, but now a younger audience is aware of that. If your small business is in need of a customer base expansion, go bold.
How to use Marketing Moxie
Now that you have a better understanding of what boldness can do for business, you are probably wondering how it's done. Your small business doesn't have to invest thousands to change up your marketing plan. Try one of these simple strategies.
Hire a frontman. Progressive insurance, Geico insurance, Wendy's restaurant chain – you can picture them, and so can everyone else. The jaunty red-lipped Flo, the gecko with an accent, and the new, perky redhead on the block are commanding emblems of commerce. This doesn't work with every brand, but if yours is cool enough, people will know your commercial, website, banner ad, or email blast from a mile away, which is marketing gold.
Adopt a new voice. Numerous companies are getting more than a little edgy with their messaging on social and blog. These days, every major brand is pushing the envelope with more colloquial, friendly sounding communications. Gone are the days when companies would send out wordy "Dear Sir" communications to engage business. In 2014 and beyond, the companies getting our repeat business are those that say "Hey, check us out, we've got stuff, you like stuff, here we go." Small companies can take notes on this tactic and start by being friendly and approachable with customers.
Tag it. Change up your phrase and get people talking about you forever. Just do it. Think of a great new slogan that will have customers saying, "I'm Lovin' it." No seriously, Think outside the bun and come up with something finger lickin' good. We dare you.
Amazon’s grand entrance into the mobile marketplace is a wakeup call for business owners in virtually every industry. While you’re probably focused on whether or not Amazon will be able to compete with iPhone or Android devices, the reality is you’re focused on the wrong subject. Business owners like you should be wondering: is my website fully optimized for the growing influx of mobile users? As the mobile marketplace continues to grow, it’s vital that your online presence is optimized to attract a mobile audience.
If you don’t currently have a responsive website design and don’t have plans for one in the near future, you may want to reconsider. We have become a society of multi-screen users, meaning we seamlessly move between smartphones, tablets, laptops, and televisions. While the convenience of these screens is appreciated by consumers, are you taking advantage of these flexible options?
According to Google’s research, 75% of consumers want the sites they visit to be mobile-friendly, while 67% say they are more likely to purchase a product if it is. Nearly half of all those surveyed said they are less likely to visit a site if it isn’t mobile-friendly. Do you see the issues here? People want responsive sites that allow them to enjoy your website anywhere.
If you are able to develop an effective responsive website design, you may experience some of the following benefits:
Google Will Love You. Oh, how we would all love for Google to say those three little words to us: “I love you.” Well, go responsive and you may just hear it. Google not only prefers responsive designs, but they also favor mobile-optimized sites when presenting search results on mobile devices. Google does this by listing your site on Google Mobile Search.
Consolidate Reporting. A responsive site means you no longer have to track analytics for multiple sites and pages. Google Analytics (and other analytics tools) is now prepared to handle responsive reporting. This means you can spend less time analyzing and more time optimizing.
Save Resources. Believe it or not, a responsive web design is actually cheaper and less time consuming than developing a stand-alone mobile site. So, not only are you appealing to the search engines, you are also saving valuable time and money.
One, Single URL. From an SEO point of view, one of the primary challenges posed by having a separate mobile site is the need to build authority from scratch. With a responsive design, you are able to maintain your backlinks, keep your authority, and focus your SEO efforts on a single URL.
So, are you a believer in responsive web design? While it may seem like a foreign concept, it’s here to stay. In fact, responsive web design will become the primary form of web design in the coming months and years. Are you prepared?
Contact us today for a free consultation with a digital marketing expert and website strategist. We would be happy to explain more of the benefits and advantages of responsive web design.
Are you looking to launch a responsive, mobile friendly website for your business, but don't know where to start? Apply for a strategy session and we'll provide a free one-on-one consultation and digital marketing roadmap!