“Looking to take our web presence to the next level, Two Legit produced a mobile friendly website that we are excited to send people to, and we are getting new clients every week.”
“Our launch partner on day one, they handled our membership site, Ecommerce, YouTube marketing, promo videos, and more. We now have 1000 customers, and business is truly booming!”
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Think of us as the online marketing arm of your business. We take our client’s projects as serious as our very own, and strive to let you focus on your business, while we handle the heavy lifting with your website and online marketing.
We take the time to get to know your business goals, and put together a plan of action to expand your brands digital footprint. Whether it’s focusing on driving sales and leads, or brand exposure and customer service, we establish a custom, strategic game plan.
Today creating a responsive, mobile-friendly website that automatically resizes across all devices is essential for your users. With upwards of 50% of traffic coming from mobile devices, and mobile eCommerce skyrocketing, your conversion rate depends upon user experience. Two Legit's responsive design services make it easy for your customers to find what they need, and fast.
Communicating with customers today means utilizing social media to its fullest potential. We offer both full service campaigns for social media management, or consulting to provide you with the best practices managing your own. We are here to help transform your social media presence into a powerful resource for customer engagement.
We build our e-commerce solutions across several of the most popular platforms, Business Catalyst Magento, Shopify, and more. Open an online store, accept recurring payments, or start up a membership site to bring revenue 24/7. Offer popular payments options such as PayPal, Visa, MasterCard, AMEX, and more. All sites are secured using SSL encryption to make sure your customer's information is secure, always.
Frustrated with using one of the open source options out there, the owner of Lalas Cuts turned to us to redesign her site, as well as make it mobile friendly. We created a custom design, complete with blog, email marketing, and CMS for easy updating.
In addition to excellent customer service, we provide ongoing training and education through our blog, email support system, and social networks. Experience the Two Legit difference for yourself and see why unparalleled customer support is vital for your ongoing online presence.
Mobile payments for online purchases are projected to increase six-fold in coming years, and if you aren’t selling online, you’re missing out. Whether you’re looking to sell just a small selection of products or if you need a robust shopping experience to support your customers, we can help.
Whether you're looking to increase brand awareness or increase revenue, our services are tailored to your goals. We know how important cash flow is when running a business, so we offer a flexible approach to our pricing and offerings. Starting with a low monthly minimum, we customize our plans based on your needs. Let's talk, no commitment required. Just honest advice on what's best for your business. Schedule a Strategy Session here.
At Two Legit, we like to give you the keys to the car. That’s why all of our sites come with a built-in Content Management System (CMS), allowing you to make minor updates when you want, as often as you want. Power to the people, indeed.
Attracting users to your site on a regular basis is crucial to your success. We believe in creating high-quality, relevant content. But content marketing is more than just blog posts; it requires visual design elements as well. Infographics, how-to’s, original photos, entertaining and informative videos, are all part of a well-rounded content mix.
The old school tactic of email marketing is still one of the hottest ways to drive traffic and engagement. Use it to build your brand, boost sales, and share exciting news. We create a custom newsletter for your brand, then choose between full service and we’ll do all the heavy lifting, or go with self-service and send out at your leisure.
There’s an ancient marketing proverb… “If you can’t measure it. You can’t manage it.” The best way to know whether your efforts are working is to set some benchmarks, goals, and monitoring your analytics along the way. At Two legit, we believe in not just claiming that our changes are making a positive difference, but tracking it too.
If you are selling something online, you probably have heard about user personas and how important they are. A user persona is essentially the who, what, where, why, and how of the people visiting your website. They’re built off of extensive research and a deep knowledge of your audience.
Developing (and documenting) user personas is the first step in optimizing your website, once you’ve accomplished that, you’ll need to incorporate that knowledge into your user experience. Here are tips from us on developing user personas and implementing them like a skilled digital agency.
This is the most obvious question, but it can be the trickiest. You have to know the demographics of your users, and here are some ways to do it.
Take a look at the patterns of your existing customer base. When they land on your website, what path ultimately leads them to your lead generation or ecommerce pages? Their behavior on your site tells you crucial information. For instance, if one page is more popular than others, that tells you that it’s meeting some need. Explore what that need is.
Beyond that, you can learn a lot about your customers from how they communicate with you via social media. Not all of your users are on every network, so take a close look at who is on what social site, and tailor the messaging accordingly.
This information doesn’t just tell you about your customers, it will also come in handy for marketing. For instance, if your customers are mostly business professionals, then Linked in will be a great place to start advertising. Facebook is more geared for B2C businesses, while Twitter is great for both.
Customers are often willing to volunteer information, but the trick is to keep it light. One study by Higher Education Marketing had a nearly 20% success rate when asking visitors to volunteer information, as long as it was 2 pieces of info. More than that, and people aren’t interested.
If you ask for information in order to fine-tune your user personas, do so unobtrusively. Don’t get the “Tab Closed; Didn’t Read” treatment.
Once you’ve taken these steps, you’ll have actionable information about who’s on your site. Draw the commonalities into a rough description of a “person,” and this will become a user persona. Go as far as to give that person a real name, and it will be easier to visualize this person.
Now, once you’ve got a user persona, that’s where most companies stop. However, that information should be used to guide your site design.
Market research firm Gleanster explains that “customers and prospects… demand an increasingly compelling and personalized user experience across multiple channels,” and there’s a direct relationship between how much time visitors spend on relevant content and how likely they are to buy. To take advantage of this fact, design with user personas (and the actions you want them to take) in mind.
If you’re directing traffic to your site via social media channels, make unique URLs for each channel. This’ll tell you how visitors are engaging with your site. You can even send them to distinct pages, tailored to the user personas. For instance, if your twitter followers are typically in your industry, send them to a landing page that’s geared towards that audience. Unique landing pages are great tools for sending people to the right place.
Are you working on user personas for your business? Let us know in the comments below!
If you are looking to launch an online business and ecommerce is needed, two of the heavy hitters are Magento and Wordpress. Most of us have heard of Magento going hand in hand with ecommerce, but surprisingly WordPres The Magento vs. Wordpress question can be tough, but with either way you go, you’re getting two of the best open source ecommerce platforms the internet has to offer.
If you’re considering a free open source ecommerce platform, Magento is a natural place to consider first. Also one of the giants of the web, WordPress powers 1 in 6 of the world’s websites, according to Forbes. However, Magento has grown tremendously since its founding in 2009, by meeting ecommerce needs that WordPress couldn’t.
Here are the pros and cons you should consider when making your choice:
When it was started a decade ago, WordPress’s founder wanted users to have a website that combined the best aspects of a publishing platform, and above all, ease of setup. With 100,000 new users joining the service each day, it undoubtedly nailed that last part.
Using either the open source plugin WooCommerce, or going thru WordPress.com with an affordable paid version, WordPress has by far the most options when it comes to your commerce store design. From free templates to premium ones, there’s something for every style.
It’s easy to make a very attractive site to get your word out, and easy for your fans to follow you and receive updates. If you’re trying to get content out, WordPress is ideal.
The emphasis on Wordpress is still on word—it’s a blogging platform, first and foremost. If you want to engage customers, it’s great, but if you’re trying to sell product seamlessly, it can get clunky. One of the biggest issues is also when it comes to plugins and compatibility, compromising the user experience you’re trying to provide.
With this platform, the sky is truly the limit when it comes to customizing both the design, and the functionality of your online shop. From more simple setups, to enterprise level commerce solutions, Magento is widely considered the preferred platform.
Magento is optimized for ecommerce, which means that you don’t have to integrate as many third party plugins. Those plugins, which can make a Wordpress site less secure, exist to fill gaps that aren’t present in Magento.
Wordpress boasts a learning curve that most platforms, including Magento, can only dream of. Since it’s specialized for the purpose of selling, Magento takes a bit more work to get familiar with. If you want a more admin-friendly user experience, then the prize goes to WordPress in this regards.
And while a company looking for a free ecommerce platform may not be worried about hiring developers yet, its worth considering that aspect. Since Wordpress is one of the web’s undisputed giants, it’s easy to hire developers. According to Wordpress’s blog, the average rate for WP developers is $50/hour, and “Wordpress developer” is one of the most-common positions on freelancing site oDesk.
On the other hand, one of the most common laments about Magento is the lack of qualified developers. If you go with Magento, you will be able to find support down the line, but because of fewer options they usually tend to charge a premium.
Either way, your company has 2 great, fee open source ecommerce platforms to choose from. Is your company one Team Wordpress or Team Magento? Let us know in the comments below!
Are you looking to start an ecommerce site? Contact us for a no obligation consultation, and we’ll help you gain more clarity and focus regarding your digital strategy.