Online marketing is a must for every business today. And using an audio-visual tool such as a video can help you in your efforts. But the question is – how do you use them? It isn’t as difficult as it seems. You just need to focus on the points that matter.
There’s no right time to do it. Do it now! Just get out there, create content that engages and delights your audience, and you have a winning formula. No fancy equipment or professional editing necessary.
You post on Facebook regularly. You tweet regularly. Why do anything different for your online video marketing? Get your audio-visual equipment (you don’t need anything too fancy) out and get your message to your audience.
Find camera talent
Sales or marketing people may not always be the best choice for your videos. Instead, try to find a face that’s cheerful and will look on the video. If you don’t want to get your face on it, direct your viewers to your content.
Interviews involve others
An expert interview at an event can be the perfect content for your video. It’s an easy way to involve others. And you can also suggest to them to share it, adding to the views and the engagement.
Make engaging content
Apart from interviews, demonstrations and tutorials also make good content for videos. A how-to guide for your product or a step-by-step tutorial to help your audience learn its use can lead to hits.
Arrange a contest
A video contest can be fun. And it will ensure audience participation too. But keep in mind, the quality of the videos can vary. That’s why you need to set appropriate rules to make sure that they are high quality.
Opt for a series
If you can, create a series of videos that logically follow one after the other. It will encourage your audience to click on the next part to find out more. That means more clicks, and more leads too.
Respond to your audience
Whether it’s a positive or a negative video, if it’s from a consumer, you had better respond to it appropriately. If it’s a positive video, say thank you. If it’s not, respond to it with tact.
Offer an insider’s view
A sneak peek into your world can be an interesting topic for your video. Give your audience a glimpse of what you do, how you do it, or behind the scene clippings of an event.
A little innovation often goes a long way when it comes to selecting topics for the videos. Be the first to give out an idea about something trending. Check out YouTube Suggest, Comment Search, and other options to come up with ideas.
Make sure the audio works
You don’t need fancy camera or superb lighting to make a good video. But you need to make sure that the audio works well. Viewers won’t mind a little goof-up with the visuals, but the message won’t reach them if the audio doesn’t work.
When you set to create content for a video, don’t put up a show. Be your real self. Viewers are more interested in the human side of a business; give them what they want, even if it’s not perfect.
Start and end in a proper way
It’s best to start with a greeting, your name, the name of your business, and the topic to be discussed. Sign off with the name of your business, and your contact details.
Optimize the videos
Keep in mind the SEO aspect. Use relevant keywords in the title, description and tags. Link back to your site. Post it on YouTube. Place a link on Facebook and tweet about it too. Add a postscript.
Follow up on the campaign
Posting the video isn’t the only task. You need to keep track of the way the audience reacts to it. Answer questions, respond to comments, and monitor key statistics to understand what works and what doesn’t.
Add a video podcast feed
Podcast hosting and publishing, whether it’s free or paid, can generate more views. Don’t rely on YouTube alone to do the job. Tap any resources that can get the video in front of your target audience.