How to Launch a Website That Doesn’t Completely Suck

You see how bummed out this kid is?  Well he just spent the last 3 minutes trying to use a website that completely sucked. So let’s say you’re about to launch a new site. You’ve got a great idea, and best of all, you think other people are going to…

user_personas_blog

The Importance of Developing User Personas

If you are selling something online, you probably have heard about user personas and how important they are. A user persona is essentially the who, what, where, why, and how of the people visiting your website. They’re built off of extensive research and a deep knowledge of your audience. Developing…

Anyone running a business online has most likely heard of SEO, but what is content marketing? It’s one of the absolute best ways to get potential customers to your website, and you do it by having relevant, engaging content for your visitors to consume. Whatever the reason, a lot of businesses…

facebook_marketing_ads_blog

How To Use Facebook Ads Effectively

This week, Facebook announced a big expansion of their ad network. Now, any business that advertizes with Facebook is going to be seen not only on the site, but on third-party apps, too. This expansion just sweetens the deal for businesses wanting to get their word out, so it’s a…