Word-of-mouth marketing, often called WOMM by those in the business or marketing world, is one of the most effective ways of marketing a brand, a business, or a product. Referring to spreading the word via conversation amongst consumers, word-of-mouth marketing is different from traditional marketing in that it is usually…

If you are looking to launch an online business and ecommerce is needed, two of the heavy hitters are Magento and WordPress. Most of us have heard of Magento going hand in hand with ecommerce, but surprisingly The Magento vs. WordPress question can be tough, but with either way you…

Are you gearing up to revamp your current site? In order to launch a successful redesign or refresh, you’ll need to make sure the basics are taken care of. In our guide below are 8 essential items that should be on your website redesign checklist. 1. Establish Your Current Benchmarks…

When Lay’s recently announced their flavor finalists for its “Do Us a Flavor” campaign, many were shocked to see “Cappuccino” included. Since the announcement, these wild and strange potato chips have caused quite a buzz on the internet, especially on social media. While we’re not quite sure if they’re going…